Social media plays a major role in our lives, whether that be connecting with friends, getting news, or promoting your business, it has undeniably changed how we live. Recruiting has also been impacted by social media and it can be a very useful tool for you in your journey, if used effectively. In this post, I wanted to give you some tips on how to make the most of your social media presence, and find yourself making a difference at the collegiate level!
Which social media platform should I be using?
Twitter is often the best place to find college coaches and connect with them via DM. You may occasionally find some on Instagram or other platforms, but Twitter so far as been the most effective.
What should my profile look like?
Be aware of how you present yourself on social media. This includes your username, bio, posts and videos. Your username should very simply be @yourname or you could possibly add a grad year, but make it as easy as possible for a college coach to find you. Next, your bio should include your school, your grad year, and your position. You can also add your contact information along with a link to your updated game film (or a link to both). Again, we want to make it very easy for coaches or recruiting coordinators to quickly find film and the information they are looking for.
Who should I be connecting with?
Please check out our "Recruiting Timeline" in the recruiting portal to see where you should be at in the recruiting process depending on your age. A great place to start in your search is to make a pros/cons list of important factors to you. These could be do they have my major?, will I have an opportunity to play early?, or what is the distance from home? Any factors that may influence your decision can be listed out. Then start researching your top choices and see where they fall in line with your important factors. Based on this, you can find almost all coaches contact info on their website. Be on the lookout for special teams coordinators, special teams quality control, special teams assistants or recruiting coordinators. These coaches will be the talent evaluators who report to their head coach and will most likely be the quickest to respond.
How should I initiate the conversation?
Understand that coaches receive possibly dozens of DMs a day and so they will not have the time to read through a huge long message about your life story. Keep it short and to the point while also including the important information.
I didn't get a response, what's next?
Just because a coach doesn't get back to you doesn't necessarily mean they aren't interested. As mentioned previously coaches are very busy and receive hundreds of DMs, emails, phone calls, etc. It could also be that they just haven't checked their messages yet. If it's been a few days and no response don't worry. If no response after a few weeks, try reaching out again with a short message asking if they had a chance to review your information, and that you are still very interested in their school and football program.
Don't get help up on one program, or be stuck on playing FBS level football. Search for opportunities at all levels. You can make a big impact and get a great education at smaller schools as well. Understand where you are at in your ability, but know you will grow and develop. There is an opportunity waiting for you out there, go get it!